Ads
Meta Ads vs Google Ads: Which Is Better for Your Business?
Demand capture vs demand creation - and why most businesses need a bit of both.
It's not really a fight. Google catches people who already want the thing. Meta puts the thing in front of people who didn't know they wanted it.
Use Google when
There's existing search demand - local services, B2B software, anything with high intent keywords.
Use Meta when
You're selling a new product, lifestyle brand, or anything visual. Also great for retargeting.
Realistic split
Most businesses we work with land at 60/40 one way or the other, not 100% on one platform.
The bottom line
Pick based on where your buyers actually are in their journey, not which platform is trendier this quarter.