Ads
How Much Does Meta Ads Management Cost?
Honest ranges for retainers, percentage-of-spend, and DIY.
Most agencies charge one of three ways. Each has a sweet spot.
Flat retainer
$1k-$3k/month for small accounts. Predictable, simple.
% of spend
10-20% above ~$10k/month ad spend. Aligns incentives at scale.
Performance
Rare and usually has a base fee too. Be careful of pure-performance promises.
The bottom line
Cheaper than $800/month usually means you're getting automated dashboards, not management.