Ads
How Much Should You Spend on Google Ads?
A formula that's better than the usual 'it depends'.
Start with cost-per-lead and work backwards. Don't pick a budget out of thin air.
Step 1
Estimate cost-per-click in your niche (Google's Keyword Planner is fine for this).
Step 2
Assume 3-8% landing page conversion. That gives you cost-per-lead.
Step 3
Multiply by the number of leads you can actually handle weekly.
The bottom line
If the maths doesn't work at small scale, it won't work at big scale either.