Ads
Google Ads Management for Local Businesses: Complete Guide
Local search ads done right — without burning budget on bad keywords.
Local Google Ads is mostly about discipline: tight keyword lists, strong negatives, and a landing page that matches intent.
Keyword strategy
Start with exact and phrase match. Broad match without an experienced manager will eat your budget.
Negatives
Add 'free', 'jobs', 'salary', 'reviews' early. Update weekly.
Landing page
One page per service. Match the headline to the ad. Don't send everyone to the homepage.
The bottom line
Most local accounts can be made profitable with 2-3 hours of cleanup. Start there before scaling spend.