Ads
Google Ads for Local Service Businesses
A short, practical playbook for plumbers, electricians, dentists, and similar.
Local services and Google Ads are made for each other. Most accounts just need better hygiene.
Local Services Ads first
Cheaper leads than Search. Set this up before classic Search campaigns.
Search second
Tight keywords, strong negatives, call extensions on every ad.
Track calls
Use a call-tracking number so you can actually see what works.
The bottom line
Most local accounts can hit 3-5x ROAS within 60 days with disciplined setup.